The tendency of business owners just getting started with promoting their business on Facebook is to invite all of their “friends” from their personal Facebook account to “fan” or “like” their business page. That approach, however, is often a mistake.
- Successful business marketing on Facebook is about real, meaningful connections. A fan base or following that mirrors one’s personal friend list lacks legitimacy and appears amateurish.
- You want interaction on your page, buy you also want to keep inside jokes and irrelevant banter to a minimum. Only invite friends who understand and appreciate the function of a Facebook page for business.
- It’s unlikely that the majority of your Facebook “friends” will actually have that much interest in your business. Only invite friends who will engage your business professionally on Facebook or who may offer cross-promotion opportunities through their own Facebook business pages.