Google “Mayday” Update Leaves Many Searching for Lost Long Tail Traffic

Recent algorithm changes at Google have left some webmasters and website owners scratching their heads over the precipitous drop in traffic their sites have experienced. It’s important to realize, however, that within the SEO game, Google algorithm updates represent a zero-sum game. In short, when one site loses rankings and traffic, another steps into its place. For some, that means that the so-called “Mayday” update has actually resulted in an increase in traffic, but those making the most noise over the issue are, by far, those that have seen diminishing traffic and revenue from the changes.

For those not entirely familiar with the recent updates, Google began making tweaks in late April in an attempt to bring higher-quality websites to the top of the search rankings. While that is a very basic goal that Google is always striving for, this particular tweak was interesting because it focused more specifically on so-called “long tail” queries, i.e. – highly-specific searches that are not individually big traffic-drivers but, when taken aggregately, can drive vast amounts of visitors.

Matt Cutts, an engineer with Google who frequently speaks at industry events and via web-based video, noted of the change, “This is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.” Discussion of the Mayday updates reached a fever pitch in the last days of May, when many site owners saw the biggest changes in their traffic logs. Specifically, those with e-commerce sites, or other websites that consist of many pages, were seeing fewer visitors to “deeper” pages within their site’s structure, including product pages and pages that were several clicks away from the home page.

While the mechanism and programming behind the Google changes are quite fascinating, for most website owners the only real concern is what to do about lost traffic. Ultimately, the name of the game is increasing the quality of a website in the eyes of Google. A great place to start is by upgrading existing content and working hard to attract credible incoming links to the site. Contact My Studio Space Web Design today to learn more about how we can help you improve the quality of your website and reclaim your lost Google traffic.

Affordable Search Engine Optimization (SEO) Packages

special-heartSharing the Love with Affordable Search Engine Optimization Specials for February

February is one of our favorite months, there is love is in the air, and every shop window!
Here at My Studio Space Website Design Firm we want to share the love too.
We now have new affordable search engine optimization (SEO) packages to fit any budget.

What is search engine optimization aka SEO?

Search engine optimization (aka SEO) is a strategy to make your website or blog “search engine friendly.”
The right SEO for your business means that you can attract more of the right type of traffic instead of hit and miss search engine traffic.
During the month of February, for the first 10 clients to commit, we are including copy editing at no extra charge in our SEO Tune UP and SEO Deluxe packages.

Normally that would cost you an additional $100.00 per page–but for the first 10 to grab it, our SEO online professional will add it for free!
That’s right, all you have to do is ask–and be one of the first 10 because once they are taken, they are gone.
If you are not familiar with our search engine optimization packages we offer the following:
  • SEO Tune Up – perfect for someone who’s already has a website but needs to take it up a notch or a client that needs to tune-up their basic search engine optimization.
  • SEO Starter Pack – The MSS SEO Starter Pack is for a new website (or existing website) and takes care of the targeted keyword research and supplies you with all the new meta to help jump start your site.
  • SEO Deluxe Pack – The SEO Deluxe Pack takes search engine optimization to a higher level by adding search engine optimization for the navigation, page names, URLs and more.
  • Super SEO Pack – The Super Search Engine Optimization covers everything you need to pump up the traffic–including copy editing with your properly researched keywords terms and phrases.

Get a visual of the differences between our search engine optimizations below. (If your site is extensive and has more pages then what our SEO packages cover, contact us about a custom quote to get your site performing at its best.)

SEO Packages Tune Up Deluxe Pack Super Pack
Main Keyword Research & Selection Up to 4 pages Up to 7 pages
Minor Keyword Identification & Selection Up to 4 pages Up to 7 pages
Meta Descriptions Up to 4 pages Up to 7 pages
Meta Keywords Up to 4 pages Up to 7 pages
Optimize Navigation Up to 7 of your existing pages Up to 4 pages Up to 7 pages
Optimize Browser Bar Titles Up to 7 of your existing pages Up to 4 pages Up to 7 pages
Optimize Page Names & URLS Up to 7 of your existing pages Up to 4 pages Up to 7 pages
Optimize Page Headings Up to 7 of your existing pages Up to 4 pages Up to 7 pages
Optimize Photo Labels Up to 7 of your existing pages Up to 4 pages Up to 7 pages
Optimization Corrections of Alt Tags, Keyword Text Links Up to 7 of your existing pages Up to 4 pages Up to 7 pages
SEO Copy Editing Up to 7 pages
Package Price $599 $599 $899

Remember, the pricing above is for February 2010, and if you select the SEO Tune-Up or Deluxe SEO–copyediting is included for the first 10 who commit!

Are you ready to get your traffic targeted and get the phone ringing? Call us today!

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