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Drop in Google Traffic Forces Site Owners to Explore Social Media Marketing

Google is still the primary source of traffic for the vast majority of websites on the Internet and the best way to ensure a site’s success is to comply with all of Google’s stated and unstated standards for website quality. With the recent Mayday update, many established websites experienced a significant drop in their long tail traffic from Google. The explanation from Google is that they are striving to deliver higher quality sites in their long tail search results. It makes sense, of course, but it also represents just the latest curveball that Google has thrown at webmasters and web marketing professionals who rely so heavily on traffic from the world’s leading search engine.

The savvy website owner, however, has already begun to rely increasingly on traffic-generating methods outside of Google and other search engines. The manner in which Internet users are now finding information, while still dominated by Google, is increasingly including social media. Networks like Facebook, LinkedIn, Twitter and others have begun to chip away at Google’s share of web-based site referrals, meaning that they can be an effective tool in overcoming losses due to the recent algorithm changes at Google.

While most are familiar with Facebook and Twitter, et al, on a personal level, it is quite another matter to utilize these social networking tools for business purposes, and many are at a loss as to how to proceed with this type of strategy. First and foremost, understand that the use of social networking and social media is about connecting with potential customers or clients in a manner that is not possible with search engines and rarely seen even on company websites. Social networking allows a more personal, less formal introduction to one’s company. Because of this, Facebook profiles and Twitter updates for a company should be focused on elements of the business that will grab people’s attention.

Recent projects, portfolio updates, company-sponsored events, new hires, and many other similar subjects are the fodder with which company Facebook and Twitter profiles should be populated. Lest one forget, however, the point of these profiles is to not only connect with prospective clients, but also to have them click through the profile to the main company website. Ensuring that there are references to the site, including links, is a must, and it is also recommended that the company website, in turn, link back to the external company profiles on the various social media platforms.

While a website owner facing lost traffic from the recent Google algorithm change should, by all means, attempt to regain that lost traffic by making tweaks, adding content and garnering new links to deep content in their sites, there is something to be said for the volume and type of traffic that can be delivered from social media. The sheer numbers may still favor Google and other search engines in this regard, but the traffic from social media and social networking sites tends to be more “organic,” almost as though one’s company has been discovered by word of mouth advertising. The “friend” and “fan of” features on Facebook, and the “followers” element of Twitter especially lend themselves to this type of impression in the minds of potential customers, and can go a long way toward placing one’s company in front of a growing online trend for creating new business opportunities. For help in understanding and mastering social media marketing and optimization, Contact My Studio Space Web Design Firm today.

Facebook & Twitter an Overwhelming Marketing Necessity?

FacebookFaceBook and Twitter are probably two of the most power social networking and marketing portals on the Internet today. The big questions is, “How do you manage your social networking accounts and still stay on top of your game?”

Limit your time, that’s right. Set a cut off point. It’s easy to jump into FaceBook and start checking out pictures and reading comments. Next thing you know, an hour or more has elapsed! So set a time limit for yourself. You read correct, limit your time to 20 to 30 minutes a day.

HootSuite - Social Media DashboardSocial networking can be fun and it can also be a lot of work and a time warp without limiting yourself. But if you are not contributing then you’ll miss the benefits of these incredibly powerful marketing tools. To keep things streamlined and save time, utilize additional tools to allow you to monitor and post to Facebook and Twitter effortlessly.

We use Hootsuite. Hoosuite which gives you a birds eye view of all of your most important social networks including Facebook, Twitter, and LinkedIn. Hootsuite allows you to manage multiple social networks in one location. Have more than one contributor? With Hootsuite it’s easy to invite others to help you manage your network, a very important feature and another topic all together. Plus Hootsuite also provides statistics, and not just a summary but the ability to track individual messages.

So get out there set up your social networks or have My Studio Space Web Design Firm do it for you. Get connected, make new relationships and establish a presence for you company today.