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Drop in Google Traffic Forces Site Owners to Explore Social Media Marketing

Google is still the primary source of traffic for the vast majority of websites on the Internet and the best way to ensure a site’s success is to comply with all of Google’s stated and unstated standards for website quality. With the recent Mayday update, many established websites experienced a significant drop in their long tail traffic from Google. The explanation from Google is that they are striving to deliver higher quality sites in their long tail search results. It makes sense, of course, but it also represents just the latest curveball that Google has thrown at webmasters and web marketing professionals who rely so heavily on traffic from the world’s leading search engine.

The savvy website owner, however, has already begun to rely increasingly on traffic-generating methods outside of Google and other search engines. The manner in which Internet users are now finding information, while still dominated by Google, is increasingly including social media. Networks like Facebook, LinkedIn, Twitter and others have begun to chip away at Google’s share of web-based site referrals, meaning that they can be an effective tool in overcoming losses due to the recent algorithm changes at Google.

While most are familiar with Facebook and Twitter, et al, on a personal level, it is quite another matter to utilize these social networking tools for business purposes, and many are at a loss as to how to proceed with this type of strategy. First and foremost, understand that the use of social networking and social media is about connecting with potential customers or clients in a manner that is not possible with search engines and rarely seen even on company websites. Social networking allows a more personal, less formal introduction to one’s company. Because of this, Facebook profiles and Twitter updates for a company should be focused on elements of the business that will grab people’s attention.

Recent projects, portfolio updates, company-sponsored events, new hires, and many other similar subjects are the fodder with which company Facebook and Twitter profiles should be populated. Lest one forget, however, the point of these profiles is to not only connect with prospective clients, but also to have them click through the profile to the main company website. Ensuring that there are references to the site, including links, is a must, and it is also recommended that the company website, in turn, link back to the external company profiles on the various social media platforms.

While a website owner facing lost traffic from the recent Google algorithm change should, by all means, attempt to regain that lost traffic by making tweaks, adding content and garnering new links to deep content in their sites, there is something to be said for the volume and type of traffic that can be delivered from social media. The sheer numbers may still favor Google and other search engines in this regard, but the traffic from social media and social networking sites tends to be more “organic,” almost as though one’s company has been discovered by word of mouth advertising. The “friend” and “fan of” features on Facebook, and the “followers” element of Twitter especially lend themselves to this type of impression in the minds of potential customers, and can go a long way toward placing one’s company in front of a growing online trend for creating new business opportunities. For help in understanding and mastering social media marketing and optimization, Contact My Studio Space Web Design Firm today.

Restaurant Web Design

Restaurant Web Design isn’t anything new but making sure that it is done right is a critical piece in the whole puzzle of online marketing.

The My Studio Space Web Site Design Firm team stands out from the crowd for restaurant website design because we love to tackle projects for small business owners. Plus, since one of our specialties is small business web design, we really do know just what these types of company websites really need.

Ideally, a restaurant web design will attract new customers into your business, share your hours of operation, and allow your readers to take a look at your location and menu. Some restaurant website design work will include a map to the business location for ease of navigation.

However, an often overlooked (and vital) component to a good restaurant website design is that it needs to help promote your existing (or newly created) brand identity design.

Our sister company, Studio Lilley Graphic Design can help tie your business cards, menu, and a variety of other graphic design elements together, to match or mirror what we do online with your restaurant website design (or any other small business web design). This will give you an edge over other competitors and also lock that a long lasting impression into the minds of customers, both present and future. Plus, it is that brand recognition that gives you that extra spark and appeal.

We’ve done some web site designs for restaurants such as Dooby’s Grill Cafe, Efes Turkish Cuisine, and Dave du Jour  – Street Food and thought you’d like a quick peak at some of our page restaurant web design work by including them below. You can also take a look at our website design portfolio for other types of company website samples.

Don’t hesitate to call My Studio Space Web Site Design Firm now for a  restaurant website design (or re-design) quote.

Dave de Jour Street Food San Diego
Dooby's Grill Cafe
Efes Turkish Cuisine